Evolutionary Psychology in the Business Sciences

Evolutionary Psychology in the Business Sciences argues that everyone who operates in the business sphere, whether as consumer, employer, employee, entrepreneur or trader, shares a common biological heritage and a universal human nature, and that business scholarship has been slow to draw on biologically and evolutionarily informed theory. The volume is offered as a corrective to that gap. It collects chapters written at the meeting point of the evolutionary behavioural sciences and particular business settings, covering marketing, consumer behaviour and advertising, innovation and creativity, intertemporal choice, negotiation, competition and cooperation inside organisations, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioural decision making and electronic communication. The editorial framing reworks a well known aphorism from evolutionary biology to claim that nothing in business makes sense except in the light of evolution, which sets the ambition of the collection, not to add one more variable to existing models but to supply a unifying explanatory framework beneath them. Contributors are drawn from psychology, marketing, management and economics, and the chapters are self contained studies rather than stages in one continuous argument.

Written from the publisher's book description and table of contents on the SpringerLink page for the volume.

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• Gad Saad