Concepts
- AB Testing
An AB test splits users at random between the current version of something and a changed one, then compares one chosen outcome. Because chance decides who sees which version, a difference larger…
- Aberrant Salience
Aberrant salience is an account of how psychotic symptoms arise in which the primary fault is not in belief but in importance. Dopamine is held to mark what matters, so that attention goes where it…
- Accelerate Cycle Time
Accelerate cycle time is step four of the Algorithm, the five-step operating sequence Jon McNeill sets out: once a process has been questioned, cut down and simplified, make it faster. The claim…
- Accessibility-Diagnosticity Model
The accessibility-diagnosticity model is an account of why some pieces of information shape a judgement and others do not. A piece of information is used when it comes easily to mind and when it…
- Accuracy Inattention
Accuracy inattention is the pattern in which people say it matters that news is accurate, yet at the moment of deciding what to share their attention is on other things. Gordon Pennycook and…
- Ads Blindness
Ads blindness is the name Henning Hohnhold, Deirdre O'Brien and Diane Tang give to users becoming less likely to click on ads after seeing poor ones. Their 2015 paper on Google search ads pairs it…
- Advergame
An advergame is a game built around a brand. It is the closest neighbour to in-game advertising, where a brand sits inside a game made for other reasons, and the better-pooled of the two in the…
- Adverse Childhood Experiences
Adverse childhood experiences, usually abbreviated to ACEs, is a ten-item instrument that asks whether a person met each of ten specified childhood adversities and then asks about their current…
- Advertising as Exception versus Rule
James Williams's claim is that advertising was historically an exception to a medium's rule of information delivery, the newspaper adverts and not the articles, the billboards and not the street…
- Advertising Creativity
Advertising creativity is advertising that is both original and appropriate, studied for how people react to it. A 2020 meta-analysis of 93 data sets reported robust positive effects, and stressed…
- Advertising Recognition
Advertising recognition is whether a reader identifies a piece of content as paid. In two separate nationally representative United States samples, run by Michelle A. Amazeen and Bartosz W…
- Advertising Wear-Out
Advertising wear-out is the point at which repeating an advert starts to lower how people judge it, and the product it promotes. A 1980 study in the Journal of Marketing Research found that…