Thinkers

A. C. Perdeck is the co-author, with Nikolaas Tinbergen, of the herring gull chick study that gave the supernormal stimulus its founding experiment. The vault holds very little else about him, and…

Aaron Beck, 1921 to 2021, was an American psychiatrist at the University of Pennsylvania whose cognitive therapy for depression became the backbone of most modern cognitive behavioural therapy. The…

First author, with Mohammed Alsobay, Ming Yin and Duncan Watts, of 'Task complexity moderates group synergy', published in the Proceedings of the National Academy of Sciences in 2021. Individuals…

Abhijit V. Banerjee published a model of herd behaviour in the Quarterly Journal of Economics in 1992 that states the result most popular writing about crowds gets backwards. In it, a person who can…

Abraham M. Rutchick is a social psychologist and the first author of the 2008 paper Antecedents of entitativity in categorically and dynamically construed groups in the European Journal of Social…

Abraham Wald (1902 to 1950) was a Hungarian-born mathematician and statistician who spent the Second World War at Columbia University's Statistical Research Group. His wartime memoranda on aircraft…

Adam Alter is a professor of marketing and psychology at NYU Stern School of Business who writes trade books about how design and environment shape behaviour without people noticing. His three books…

Social psychologist who co-authored the 2012 paper that named enclothed cognition and the 2023 analysis that re-examined the evidence for it.

Adam Kucharski is a professor at the London School of Hygiene and Tropical Medicine who studies infectious disease outbreaks and writes about evidence and chance. His 2025 book Proof: The Uncertain…

Adam Waytz is a psychologist and the first author, with Liane Young, of the 2012 Psychological Science paper The group-member mind trade-off: Attributing mind to groups versus group members.

Aditya Gulati is a researcher listed at ELLIS Alicante and the University of Alicante in Spain. He is the first author of "What is beautiful is still good: the attractiveness halo effect in the era…

Adrian Furnham is a British organisational and differential psychologist and the author of The New Psychology, published by Bloomsbury Business in 2024. He is the only source of his kind in this…