Why We Buy

Paco Underhill founded the research and consulting firm Envirosell, and Why We Buy sets out what close observation of shoppers teaches about retailing. The subtitle names the ambition, the science of shopping, and the revised edition extends it to the internet, the global consumer and beyond. The publisher describes a book of fresh observations and lessons drawn from an ever-evolving consumer culture, with new material on the latest trends in online retail, what retailers are getting right, what they are getting wrong, and how nearly every internet retailer could sharply improve the way it serves its customers. A second strand is a guided tour of innovative stores, malls and retail environments around the world, most of them springing up in countries where prosperity is new. The examples are vivid: an indoor ski slope drawing shoppers to a mall in Dubai, a luxurious department store in Sao Paulo giving customers personal shoppers, a mall in South Africa with a wave pool for surfing. The result is offered as a practical guide to holding on to changing customers and attracting new ones.

Written from the publisher's description at Simon and Schuster.

What this vault takes from it

Nothing yet. The title appears in the registry because it has been mentioned in passing, and no concept or person note currently draws on it.

Reliability

Not audited here. 0 notes in this vault draw on it.