From point of purchase to path to purchase: how preshopping factors drive unplanned buying

Bell (2011) ยท Read the paper

Panel data holding the shopper constant; unplanned buying increases monotonically with the abstractness of the trip goal; higher when the store is chosen for pricing, lower on multistore trips.

Panel data holding the shopper constant; unplanned buying increases monotonically with the abstractness of the trip goal; higher when the store is chosen for pricing, lower on multistore trips.

Written from the abstract read 2026-10-13.

What our sources record

Reproduced as it was written when this source was checked, figures and all.

doi:10.1509/jmkg.75.1.31. Abstract read: panel data holding the shopper constant; unplanned buying increases monotonically with the abstractness of the trip goal; higher when the store is chosen for pricing, lower on multistore trips.