First is best

Three experiments; implicit preference for first salesperson and first team; first of two consumer items more likely chosen; held for an evaluatively negative target (a criminal); notes previous inconsistencies in the empirical record.

Written from the abstract read 2026-10-12.

What our sources record

Reproduced as it was written when this source was checked, figures and all.

doi:10.1371/journal.pone.0035088. Abstract read: three experiments; implicit preference for first salesperson and first team; first of two consumer items more likely chosen; held for an evaluatively negative target (a criminal); notes previous inconsistencies in the empirical record.