Understanding the influence of AI labels on consumer psychology: the moderating role of product type
Published 2 July 2026; Chung-Ang University; 200 US adults on Amazon Mechanical Turk; 2 (AI vs human model label) x 2 (dress vs T-shirt) between-subjects scenario experiment; identical images, all generated with Dreamina AI; self-expression AI 3.12 vs human 4.54 overall; dress 1.97 vs 4.37 (p < 0.001); T-shirt 4.27 vs 4.71 (p = 0.137); interaction on self-expression F(1, 196) = 23.10; 70 per cent female sample; authors list dress and T-shirt differing in hedonic value, formality and femininity as a limitation.
Published 2 July 2026; Chung-Ang University; 200 US adults on Amazon Mechanical Turk; 2 (AI vs human model label) x 2 (dress vs T-shirt) between-subjects scenario experiment; identical images, all generated with Dreamina AI; self-expression AI 3.12 vs human 4.54 overall; dress 1.97 vs 4.37 (p < 0.001); T-shirt 4.27 vs 4.71 (p = 0.137); interaction on self-expression F(1, 196) = 23.10; 70 per cent female sample; authors list dress and T-shirt differing in hedonic value, formality and femininity as a limitation.
Written from the full text read 2026-10-13.
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Reproduced as it was written when this source was checked, figures and all.
17, 1878095. doi:10.3389/fpsyg.2026.1878095. Full text read (Frontiers JATS XML): published 2 July 2026; Chung-Ang University; 200 US adults on Amazon Mechanical Turk; 2 (AI vs human model label) x 2 (dress vs T-shirt) between-subjects scenario experiment; identical images, all generated with Dreamina AI; self-expression AI 3.12 vs human 4.54 overall; dress 1.97 vs 4.37 (p < 0.001); T-shirt 4.27 vs 4.71 (p = 0.137); interaction on self-expression F(1, 196) = 23.10; 70 per cent female sample; authors list dress and T-shirt differing in hedonic value, formality and femininity as a limitation.