Don’t shop hungry? A receipt-based field study of hunger, shopping purpose, and unplanned purchasing
323 shoppers, 3,819 coded items; hunger and basket-level unplanned purchasing OR 1.019, p = .434; snacks and confectionery OR 1.090, p = .001, survives Bonferroni and FDR; shopping purpose eta squared .223; browsing against routine OR 8.635; hunger by age interaction p = .014.
323 shoppers, 3,819 coded items; hunger and basket-level unplanned purchasing OR 1.019, p = .434; snacks and confectionery OR 1.090, p = .001, survives Bonferroni and FDR; shopping purpose eta squared .223; browsing against routine OR 8.635; hunger by age interaction p = .014.
Written from the abstract read 2026-10-13.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
93, 104947. doi:10.1016/j.jretconser.2026.104947. Abstract read: 323 shoppers, 3,819 coded items; hunger and basket-level unplanned purchasing OR 1.019, p = .434; snacks and confectionery OR 1.090, p = .001, survives Bonferroni and FDR; shopping purpose eta squared .223; browsing against routine OR 8.635; hunger by age interaction p = .014.