The role of self-determination theory in marketing science: an integrative review and agenda for research
reviews empirical studies on the subject over a 20-year period and identifies several clusters of research in which the theory appears more promising for marketing problems.
reviews empirical studies on the subject over a 20-year period and identifies several clusters of research in which the theory appears more promising for marketing problems.
Written from the abstract read 2026-10-14.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1016/j.emj.2018.10.004. Abstract read (RePEc record): reviews empirical studies on the subject over a 20-year period and identifies several clusters of research in which the theory appears more promising for marketing problems.