t blow your diet on Twinkies: Choice processes when choice options conflict with incidental goals
six experiments; when every option conflicts with a goal, consumers choose the option most instrumental for the choice-set goal even when it is the greatest violation, because it is the most justifiable.
six experiments; when every option conflicts with a goal, consumers choose the option most instrumental for the choice-set goal even when it is the greatest violation, because it is the most justifiable.
Written from the abstract read 2026-10-14.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1086/700840. Abstract read: six experiments; when every option conflicts with a goal, consumers choose the option most instrumental for the choice-set goal even when it is the greatest violation, because it is the most justifiable.