Formal Theories of Mass Behavior
William McPhee's book on formal models of mass behaviour, credited with the first description of the double jeopardy pattern, in awareness and liking scores. The attribution rests on secondary records; the book was not read.
William McPhee's book on formal models of mass behaviour, credited with the first description of the double jeopardy pattern, in awareness and liking scores. The attribution rests on secondary records; the book was not read.
Written from the secondary record only.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
Free Press. Credited for first describing the pattern, in awareness and liking scores. Secondary record only.