Relative visual saliency differences induce sizable bias in consumer choice

Three real food choice experiments; at rapid decision speeds saliency influences choices more than preferences; bias increases with cognitive load and is strongest without strong preferences.

Written from the abstract read 2026-10-12.

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doi:10.1016/j.jcps.2011.10.002. Abstract read: three real food choice experiments; at rapid decision speeds saliency influences choices more than preferences; bias increases with cognitive load and is strongest without strong preferences.