Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect

Morewedge (2009) ยท Read the paper

Two experiments separating ownership from loss aversion; the effect appeared when ownership was present without loss, and disappeared when buyers were owners and sellers were not.

Two experiments separating ownership from loss aversion; the effect appeared when ownership was present without loss, and disappeared when buyers were owners and sellers were not.

Written from the abstract read 2026-10-12.

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doi:10.1016/j.jesp.2009.05.014. Abstract read (London Business School publication page): two experiments separating ownership from loss aversion; the effect appeared when ownership was present without loss, and disappeared when buyers were owners and sellers were not.