Neural biomarkers for assessing different types of imagery in pictorial health warning labels for cigarette packaging: a cross-sectional study
A cross-sectional imaging study of 50 adult smokers viewing pictorial health warnings. Warnings activated visual and emotional networks, and smokers who rated labels as more emotionally arousing showed greater neural responses. Craving was not reported.
A cross-sectional imaging study of 50 adult smokers viewing pictorial health warnings. Warnings activated visual and emotional networks, and smokers who rated labels as more emotionally arousing showed greater neural responses. Craving was not reported.
Written from the abstract read 2026-10-11.
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doi:10.1136/bmjopen-2014-006411. 50 adult smokers; craving not measured.