Overeating in restrained and unrestrained eaters
Herman and Polivy (1980, 'Experimental and clinical aspects of restrained eating', in A. J. Stunkard (Ed.), Obesity: Basic Mechanisms and Treatment, W. B. Saunders, pp. 208-225) called the effect the 'what the hell effect'; the dieter's reasoning quoted verbatim; a 15-ounce milkshake preload raised restrained eaters' later intake, a 30-ounce preload left both groups eating minimal amounts; restrained eaters may be more likely to consider a given amount to be overeating, especially of forbidden foods. The 1980 chapter itself was not opened.
Herman and Polivy (1980, 'Experimental and clinical aspects of restrained eating', in A. J. Stunkard (Ed.), Obesity: Basic Mechanisms and Treatment, W. B. Saunders, pp. 208-225) called the effect the 'what the hell effect'; the dieter's reasoning quoted verbatim; a 15-ounce milkshake preload raised restrained eaters' later intake, a 30-ounce preload left both groups eating minimal amounts; restrained eaters may be more likely to consider a given amount to be overeating, especially of forbidden foods. The 1980 chapter itself was not opened.
Written from the full text read 2026-10-14.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
7, 30. doi:10.3389/fnut.2020.00030. Full text read: Herman and Polivy (1980, 'Experimental and clinical aspects of restrained eating', in A. J. Stunkard (Ed.), Obesity: Basic Mechanisms and Treatment, W. B. Saunders, pp. 208-225) called the effect the 'what the hell effect'; the dieter's reasoning quoted verbatim; a 15-ounce milkshake preload raised restrained eaters' later intake, a 30-ounce preload left both groups eating minimal amounts; restrained eaters may be more likely to consider a given amount to be overeating, especially of forbidden foods. The 1980 chapter itself was not opened.