Introspecting about reasons can reduce post-choice satisfaction
People rated posters and chose one to take home. Those who first analysed their reasons chose a different type of poster from those who did not, and when contacted a few weeks later were less satisfied with their choice. The authors suggest that reasons analysis highlights features that are easy to put into words.
People rated posters and chose one to take home. Those who first analysed their reasons chose a different type of poster from those who did not, and when contacted a few weeks later were less satisfied with their choice. The authors suggest that reasons analysis highlights features that are easy to put into words.
Written from the publisher page read 2026-10-11.
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Wilson, T. D., Lisle, D. J., Schooler, J. W., Hodges, S. D., Klaaren, K. J., & LaFleur, S. J. (1993). 'Introspecting about reasons can reduce post-choice satisfaction.' Personality and Social Psychology Bulletin, 19(3), 331-339. doi:10.1177/0146167293193010.