Remote purchase environments: the influence of return policy leniency on two-stage decision processes
Remote purchase framed as order then keep-or-return decisions; the endowment effect suggests benefits of return policy leniency to the retailer; three experiments support the idea that product ownership depends more on perception than possession.
Remote purchase framed as order then keep-or-return decisions; the endowment effect suggests benefits of return policy leniency to the retailer; three experiments support the idea that product ownership depends more on perception than possession.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1509/jmkr.38.2.157.18847. Abstract read: remote purchase framed as order then keep-or-return decisions; the endowment effect suggests benefits of return policy leniency to the retailer; three experiments support the idea that product ownership depends more on perception than possession.