How endowed versus earned progress affects consumer goal commitment and motivation

Zhang (2010) · Read the paper

the same progress raises or lowers commitment depending on whether it is attributed to oneself or to circumstance, and on the stage of goal pursuit.

the same progress raises or lowers commitment depending on whether it is attributed to oneself or to circumstance, and on the stage of goal pursuit.

Written from the abstract read 2026-10-14.

What our sources record

Reproduced as it was written when this source was checked, figures and all.

doi:10.1086/655417. Abstract read: the same progress raises or lowers commitment depending on whether it is attributed to oneself or to circumstance, and on the stage of goal pursuit.