Brand Identity Guidelines

Brand Identity Guidelines

Reviewed by Faisal Zaidi

A written set of rules for using a brand's name, logo, colour, type, imagery and voice.

What it is

Usually eight sections: purpose and positioning, logo, colour, typography, imagery, voice and tone, do and don't examples, and governance, each with exact specifications and a default. On this site it is read alongside Brand Identity, Choice Architecture and Goal Setting Theory.

In effect

Illustrated in the article with generic rule examples, none taken from a real brand.

What it does not say

It is not the same thing as Brand Identity, which sits close to it on this site but describes a different part of how people decide. It also does not say that the finding reaches every product, buyer or setting; where this page goes beyond the cited research, the step is an inference and is labelled as one.

Sources

  1. See the article listed above for the work this page draws on.