Reports
Five series. Every claim graded by how firmly the evidence supports it, and both sides set out where researchers disagree.
- Evidence Reviews
15 published.
- Human Forces
15 published.
- Field Guides
15 published.
- Moment Reports
15 published.
- Frontier Reports
15 published.
- Human Forces No. 15: Boredom
Why do we get bored?
- Moment Report No. 15: Graduation
What happens in the mind at graduation?
- Evidence Review No. 15: Present Bias
Is present bias real?
- Field Guide No. 15: Storytelling
Why do stories persuade better than facts?
- Frontier Report No. 15: Subscriptions
Why do people keep paying for subscriptions they rarely use?
- Human Forces No. 14: Hope
What is hope in psychology?
- Evidence Review No. 14: Mental Accounting
Is mental accounting real?
- Field Guide No. 14: Naming
What makes a brand name easy to remember?
- Frontier Report No. 14: Quick commerce
Does ten minute delivery make people buy more on impulse?
- Moment Report No. 14: The First Job
What does starting a first job do to the mind?
- Frontier Report No. 13: Creators as shops
Why do people buy from influencers?
- Human Forces No. 13: Regret
Do people regret what they did or what they did not do?
- Field Guide No. 13: Sensory branding
How do colour, music and scent change what we buy?
- Evidence Review No. 13: Sunk Costs
Is the sunk cost fallacy real?
- Moment Report No. 13: Turning Forty
Why does turning forty make people want to change?
- Human Forces No. 12: Envy
What does envy do to our choices?
- Field Guide No. 12: Retail spaces
How does store layout change what people buy?
- Moment Report No. 12: Summer
How does the Gulf summer change behaviour?
- Frontier Report No. 12: Talking to machines
How do people respond to voice assistants and AI agents?
- Evidence Review No. 12: The Endowment Effect
Is the endowment effect real?
- Frontier Report No. 11: AI search
How do AI answers change the way people search?
- Evidence Review No. 11: Framing
What is the framing effect?
- Moment Report No. 11: Losing a Job
How do people recover after losing a job?
- Field Guide No. 11: Packaging
How does packaging change what people buy?
- Human Forces No. 11: Pride
What does pride do to our choices?
- Human Forces No. 10: Ease
Why does the easy option feel true?
- Evidence Review No. 10: Nudges
Do nudges work?
- Moment Report No. 10: Parenthood
How does a first child change people's lives and choices?
- Frontier Report No. 10: Personal Prices
Is dynamic pricing fair?
- Field Guide No. 10: Testing
How do you run a small experiment that gives an honest answer?
- Human Forces No. 09: Craving
What is the difference between wanting and liking?
- Moment Report No. 09: Marriage
What does research say about making marriage work?
- Evidence Review No. 09: Priming
Does priming work?
- Field Guide No. 09: Research
How do you get honest answers in a survey?
- Frontier Report No. 09: Streaks
Do streaks build habits?
- Human Forces No. 08: Identity
How does identity shape behaviour?
- Moment Report No. 08: Moving Countries
What happens to people's habits when they move countries?
- Field Guide No. 08: Proof
How can a business show it can be trusted online?
- Frontier Report No. 08: The Measured Self
Do fitness trackers actually help?
- Evidence Review No. 08: Willpower
Is willpower a limited resource?
- Moment Report No. 07: Back to School
What does the research say about back to school?
- Human Forces No. 07: Certainty
Why is uncertainty so stressful?
- Field Guide No. 07: Loyalty
Do loyalty programmes create loyalty?
- Frontier Report No. 07: Seeing is no longer believing
Can people tell AI-generated faces from real ones?
- Evidence Review No. 07: Social Norms
Do social norm messages work?
- Human Forces No. 06: Curiosity
Why are people curious?
- Field Guide No. 06: Friction
What is a sludge audit?
- Moment Report No. 06: Holidays
Do holidays really make us happier?
- Frontier Report No. 06: Invisible money
Do cashless payments make people spend more?
- Evidence Review No. 06: Scarcity
Does scarcity really make people want things more?
- Human Forces No. 05: Control
Why do people need to feel in control?
- Field Guide No. 05: Habits
How long does it take to form a habit?
- Moment Report No. 05: Sale Season
Why are sales so hard to resist?
- Frontier Report No. 05: Short attention
Does short video damage attention?
- Evidence Review No. 05: The Decoy
Does the decoy effect really work?
- Evidence Review No. 04: Anchoring
Does the first number you see really change what you pay?
- Field Guide No. 04: Choice Design
How do you design a choice people can make well?
- Human Forces No. 04: Fairness
Why do people reject unfair offers?
- Moment Report No. 04: New Year
Why do people make New Year's resolutions?
- Frontier Report No. 04: The feed
Do recommendation algorithms change what we like?
- Frontier Report No. 03: AI Companions
Do AI companions make people less lonely?
- Human Forces No. 03: Belonging
Why do humans need to belong?
- Evidence Review No. 03: Choice Overload
Is choice overload real?
- Field Guide No. 03: Messaging
How do you write a message people act on?
- Moment Report No. 03: Starting a Business
What happens in the mind when you start a business?
- Frontier Report No. 02: Letting Software Decide
What happens when people let software decide for them?
- Evidence Review No. 02: Loss Aversion
Do losses really hurt twice as much as gains?
- Field Guide No. 02: Onboarding
What makes onboarding work?
- Human Forces No. 02: Status
Why do people buy things to show status?
- Moment Report No. 02: The First Car
What does buying a first car do to the mind?
- Evidence Review No. 01: Defaults
Do default options really change what people choose?
- Moment Report No. 01: Payday
How does payday change spending in the UAE and the Gulf?
- Field Guide No. 01: Pricing
How do people judge what a price is worth?
- Human Forces No. 01: Trust
Why do people trust strangers, brands and machines?
- Frontier Report No. 01: Why we trust machines
Should you trust advice from AI?