Cognitive Map

What it is

Edward Tolman used the phrase in the title of a 1948 Psychological Review paper, and the idea shares its structure with Walter Lippmann's pseudo-environment: conduct follows the representation more than the scene itself.

In effect

In the article on the pseudo-environment, it is used to show how the picture-in-the-head idea entered laboratory psychology.

What it does not say

Tolman's paper is cited for the term and the idea that conduct follows an internal representation. It is not a source for the claims about brands or news in the article.

---