Consumer Behavior Model
A simplified account of the forces that shape what people buy, used to organise evidence and decide what to measure.
What it is
Five well-known examples are the multi-attribute attitude model, the theory of planned behaviour, the elaboration likelihood model, dual-process theory and constructive choice. Each answers a different question, so most analyses pair two. On this site it is read alongside Multi-Attribute Attitude Model, Theory of Planned Behaviour and Elaboration Likelihood Model.
In effect
A brand with a gap between stated interest and sales might use the theory of planned behaviour to ask whether customers feel able to buy, and constructive choice to ask how the setting shapes the choice.
What it does not say
It is not the same thing as Multi-Attribute Attitude Model, which sits close to it on this site but describes a different part of how people decide. It also does not say that the finding reaches every product, buyer or setting; where this page goes beyond the cited research, the step is an inference and is labelled as one.
Sources
- See the article listed above for the work this page draws on.