Experiential View of Consumption

What it is

In effect

Holbrook and Hirschman's 1982 contrast between the information processing view and an experiential view stressing symbolic, hedonic and aesthetic aspects, fantasies, feelings and fun.

What it does not say

It does not say that the finding reaches every product, buyer or setting. Where this page goes beyond the cited research, the step is an inference and is labelled as one.

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