Flavour as Nutrient Signal
The idea that flavour acts as a cue to what a food contains.
What it is
In Mark Schatzker's account in The Dorito Effect, flavour molecules signal nutrients, so a food that has lost its flavour through breeding or processing may leave people eating more in search of what is missing. He treats the idea as increasingly well supported but with gaps.
In effect
The article on why high protein sells everything uses Schatzker's idea of flavour as a cue as a framing idea only.
What it does not say
It is a proposal with open gaps, and it makes no claim about what any person should eat.
Sources
- Schatzker, M. The Dorito Effect.