Microfame

Microfame

Reviewed by Faisal Zaidi

Fame at small scale, made visible and comparable by follower counts, in Rex Sorgatz's coinage as taken up by Tim Wu.

What it is

A term coined by Rex Sorgatz in 2008 for fame at a small scale, made visible and comparable by follower counts. Tim Wu discusses it in The Attention Merchants as part of the history of how attention is gathered and sold.

In effect

In the article on why influencers sell, it describes the scale at which many creators work: known to a following, not to the public at large.

What it does not say

It is a descriptive term, not a finding. It does not say how small-scale fame affects the people who have it or the choices of their followers.

Sources

  1. Wu, T. The Attention Merchants.