Photo-Taking Goals

The finding that taking photos to share them reduced enjoyment compared with taking photos for oneself.
What it is
Across two field studies and three laboratory studies, the authors attribute this to self-presentational concern, which lowers enjoyment directly and through reduced engagement; individual differences and audience closeness moderated it. It is drawn from work by Alixandra Barasch, Gal Zauberman and Kristin Diehl (2018).
In effect
In the article on photographing food, the audience adds a second task to the meal.
What it does not say
It concerns the aim behind the photo. Concern about others' perceptions and the closeness of the audience moderated it, so it does not say that sharing always lowers enjoyment.
Sources
- Barasch, A., Zauberman, G., & Diehl, K. (2018). How the intention to share can undermine enjoyment: Photo-taking goals and evaluation of experiences. Journal of Consumer Research, 44(6), 1220-1237.