Planner and Doer Model

Planner and Doer Model

Reviewed by Faisal Zaidi

A two-self account of self-control in which a farsighted Planner makes plans and a short-sighted Doer carries them out.

What it is

Thaler and Sunstein use it in Nudge alongside hot and cold states and commitment devices.

In effect

In the article on paying for gyms, the Planner buys the membership in a calm moment and the Doer decides each evening whether to go.

What it does not say

It is a framing for self-control and not a measured effect. It does not claim that people have two literal selves; it explains why commitment devices appeal.

Sources

  1. Thaler, R. H., & Sunstein, C. R. Nudge: The Final Edition.