Return Window Delay

Return Window Delay

Reviewed by Faisal Zaidi

Our term for the gap between the plan to send an item back and the day the window closes.

What it is

During the gap, holding time and the effort of a return shape the outcome. The studies cited test deadlines, effort and holding time, and none measures return procrastination directly. The label is ours.

In effect

In the article on keeping things meant to be returned, a long window gives a small doubt no deadline.

What it does not say

It is our label for a gap and not a measured behaviour. The studies cited test deadlines, effort and holding time, and none measures return procrastination directly.

Sources

  1. Janakiraman, N., & Ordóñez, L. (2012). Effect of effort and deadlines on consumer product returns. Journal of Consumer Psychology, 22(2), 260-271.
  2. Strahilevitz, M. A., & Loewenstein, G. (1998). The effect of ownership history on the valuation of objects. Journal of Consumer Research, 25(3), 276-289.