Shopping Cart Abandonment
Adding items to an online cart and leaving without buying them there.
What it is
Angeline Close, Monika Kukar-Kinney and Timothy Benusa reviewed carts and their abandonment in a 2012 chapter. On this site it is read alongside Return Policy Leniency.
In effect
The chapter separates three outcomes: a completed purchase, abandonment with no purchase, and abandonment in order to buy the item from another online or physical store. It also covers hedonic and utilitarian reasons for using a cart.
What it does not say
It is not the same thing as Return Policy Leniency, which sits close to it on this site but describes a different part of how people decide. It also does not say that the finding reaches every product, buyer or setting; where this page goes beyond the cited research, the step is an inference and is labelled as one.
Sources
- Angeline G. Close is first author, with Monika Kukar-Kinney and Timothy Benusa, of Toward a theory of consumer electronic shopping cart behavior: Motivations of e-cart use and abandonment, a chapter in Online Consumer Behavior published in 2012.
- Monika Kukar-Kinney is co-author, with Angeline Close and Timothy Benusa, of Toward a theory of consumer electronic shopping cart behavior: Motivations of e-cart use and abandonment, a chapter published in 2012.
- Timothy Kyle Benusa is co-author, with Angeline Close and Monika Kukar-Kinney, of Toward a theory of consumer electronic shopping cart behavior: Motivations of e-cart use and abandonment, a chapter published in 2012.