The Dominance Game

What it is

The dominance game is one of Will Storr's three forms of the status game. In it, rank is taken by force, threat or fear and is not given by others. Armies are the example, and any of us can slip into it when our status is challenged. Real status games blend all three forms, with one mode defining the flavour.

In effect

The Why We Project uses the idea in its article on black in branding, to place the studies of black uniforms, which concern force and how others judge it, nearest this game.

What it does not say

Storr's framework is an organising idea from a book and not a tested experimental result. It does not say that any colour, brand or person belongs to one game.

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