Abdulrahman Saud Al-rasheed
Abdulrahman Saud Al-rasheed is a researcher and first author of the 2022 test of ecological valence theory with Arabic-speaking adults.
Who they are
The work of Abdulrahman Saud Al-rasheed reaches this site through the paper listed below. The name is tied to Ecological Valence, Weighted Affective Valence Estimate.
Key papers
Al-rasheed, A. S., Franklin, A., & Maule, J. (2022). A test of the ecological valence theory of color preference, the case of Arabic. Frontiers in Psychology, 13, 1010108.
Key ideas
Ecological Valence: The account that liking for a colour tracks the average feeling about the objects strongly associated with that colour.
Weighted Affective Valence Estimate: A score for each colour that averages how much people like the objects associated with it, weighted by how strongly each object goes with the colour.
Sources
- Al-rasheed, A. S., Franklin, A., & Maule, J. (2022). A test of the ecological valence theory of color preference, the case of Arabic. Frontiers in Psychology, 13, 1010108.