Alex Schultz

Alex Schultz

Alex Schultz is the author of Click Here: The Art and Science of Digital Marketing and Advertising.

Who they are

Alex Schultz is the author of Click Here: The Art and Science of Digital Marketing and Advertising. On this site the name is tied to Marketing Funnel (AIDA).

Key papers

Schultz, A. Click Here: The Art and Science of Digital Marketing and Advertising.

Key ideas

Marketing Funnel (AIDA): A model of where an audience sits in stages, from awareness to action, used to choose the right campaign at the right time.

Sources

  1. Schultz, A. Click Here: The Art and Science of Digital Marketing and Advertising.