Andreas von der Gathen
Andreas von der Gathen is a pricing and commercial strategy consultant and co-author of The Demand Revolution.
Who they are
The work of Andreas von der Gathen reaches this site through the book listed below. On this site the name is tied to Brand Trust.
Key papers
von der Gathen, A., Eckert, N. B., & Kastbjerg, C. The Demand Revolution.
Key ideas
Brand Trust: A buyer's confidence in a brand, studied alongside brand affect as an influence on loyalty and brand performance.
Sources
- von der Gathen, A., Eckert, N. B., & Kastbjerg, C. The Demand Revolution.