Anna Franklin

Anna Franklin

Anna Franklin is a researcher and co-author of the 2012 and 2022 papers testing ecological valence theory.

Who they are

The work of Anna Franklin reaches this site through the papers listed below. The name is tied to Ecological Valence, Weighted Affective Valence Estimate.

Key papers

Taylor, C., & Franklin, A. (2012). The relationship between color-object associations and color preference: Further investigation of ecological valence theory. Psychonomic Bulletin & Review, 19(2), 190-197. What it reports: Weighted affective valence estimate predicted preference more strongly for males (74 per cent shared variance) than females (45 per cent); colours tied to few objects liked, many objects disliked; limits of the theory in current form while supporting a link.

Al-rasheed, A. S., Franklin, A., & Maule, J. (2022). A test of the ecological valence theory of color preference, the case of Arabic. Frontiers in Psychology, 13, 1010108.

Key ideas

Ecological Valence: The account that liking for a colour tracks the average feeling about the objects strongly associated with that colour.

Weighted Affective Valence Estimate: A score for each colour that averages how much people like the objects associated with it, weighted by how strongly each object goes with the colour.

Sources

  1. Taylor, C., & Franklin, A. (2012). The relationship between color-object associations and color preference: Further investigation of ecological valence theory. Psychonomic Bulletin & Review, 19(2), 190-197.
  2. Al-rasheed, A. S., Franklin, A., & Maule, J. (2022). A test of the ecological valence theory of color preference, the case of Arabic. Frontiers in Psychology, 13, 1010108.