Aybike Mutluoglu

Aybike Mutluoglu

Aybike Mutluoglu is a researcher and first author of the 2024 Psychology and Marketing paper on suspicion of large gift expenditures.

Who they are

The work of Aybike Mutluoglu reaches this site through the paper listed below. On this site the name is tied to Experiential Gift Appreciation.

Key papers

Mutluoglu, A., Ashworth, L., & Robitaille, N. (2024). Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation. Psychology & Marketing, 41(6), 1333-1345. What it reports: Four studies. Large visible gift expenditures made recipients suspicious of the giver's motives and undermined appreciation; experiential gifts, which take time and effort, drew less suspicion and were appreciated more. Prior research had found recipients indifferent to how much givers spent.

Key ideas

Experiential Gift Appreciation: The finding that gifts involving time and effort draw less suspicion about the giver's motives and are appreciated more than large visible expenditures.

Sources

  1. Mutluoglu, A., Ashworth, L., & Robitaille, N. (2024). Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation. Psychology & Marketing, 41(6), 1333-1345.