B. Kyu Kim
B. Kyu Kim is a researcher and a co-author of the 2009 paper on strategic memory protection in the Journal of Consumer Research.
Who they are
Kim wrote the paper with Gal Zauberman and Rebecca K. Ratner. It reports five studies on how people choose, ahead of time, to keep special memories within reach. The article on souvenirs uses the paper as the research base for the idea that a keepsake is a memory cue chosen in advance.
Key papers
Zauberman, G., Ratner, R. K. and Kim, B. K. (2009), Journal of Consumer Research 35(5).
Key ideas
People tend to avoid situations that would weaken recall of special memories.
People look for memory cues in advance, especially when later events may interfere.
Sources
- Zauberman, G., Ratner, R. K. and Kim, B. K. (2009), Journal of Consumer Research 35(5), 715-728.