Brian P. Meier

Brian P. Meier

Brian P. Meier is a researcher in social psychology and first author of a 2012 study of red, context and approach and avoidance behaviour.

Who they are

The work of Brian P. Meier reaches this site through the paper listed below. On this site the name is tied to Colour-in-Context Theory.

Key papers

Meier, B. P., D'Agostino, P. R., Elliot, A. J., Maier, M. A., & Wilkowski, B. M. (2012). Color in context: Psychological context moderates the influence of red on approach- and avoidance-motivated behavior. PLoS ONE, 7(7), e40333. What it reports: Participants walked to an interview framed as about dating or about intelligence, with red or blue in the setting. Red sped walking in the dating context and slowed it in the intelligence context, while blue showed no such pattern.

Key ideas

Colour-in-Context Theory: Colour is a signal, and a signal means nothing outside a setting.

Sources

  1. Meier, B. P., D'Agostino, P. R., Elliot, A. J., Maier, M. A., & Wilkowski, B. M. (2012). Color in context: Psychological context moderates the influence of red on approach- and avoidance-motivated behavior. PLoS ONE, 7(7), e40333.