C. J. Lagerkvist
C. J. Lagerkvist is a researcher and first author of the 2022 Food Quality and Preference paper on acceptance of aesthetically imperfect vegetables.
Who they are
The work of C. J. Lagerkvist reaches this site through the paper listed below. The name is tied to Cosmetic Imperfection Acceptance, Framing.
Key papers
Lagerkvist, C. J., Edenbrandt, A. K., Bolos, L. A., & Nayga, R. M. (2022). Consumer acceptance of aesthetically imperfect vegetables: The role of information framing and personal values. Evidence from the United States. Food Quality and Preference, 104, 104737. What it reports: Survey of 3,504 US consumers; discrete choice experiment on imperfections, price, production type and origin; random assignment to control, gain-framed or loss-framed message on impacts of food waste. Colour imperfections accepted, shape and other physical imperfections generally not; price discounts second most important factor, needed substantial only for colour; both framings increased acceptance, depending on personal values; self-transcendence and openness to change more open and more responsive.
Key ideas
Cosmetic Imperfection Acceptance: The finding that shoppers accept colour-related imperfections in produce more readily than shape imperfections.
Sources
- Lagerkvist, C. J., Edenbrandt, A. K., Bolos, L. A., & Nayga, R. M. (2022). Consumer acceptance of aesthetically imperfect vegetables: The role of information framing and personal values. Evidence from the United States. Food Quality and Preference, 104, 104737.