Callum Davies

Callum Davies

Callum Davies is a researcher and first author of the 2022 Marketing Letters study of age and preference for popular music.

Who they are

Callum Davies is a researcher and first author of the 2022 Marketing Letters study of age and preference for popular music. On this site the name is tied to Song-Specific Age.

Key papers

Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: Age and preference for popular music. Marketing Letters, 33(4), 681-692.

Key ideas

Song-Specific Age: The age a listener was when a given song was popular.

Sources

  1. Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: Age and preference for popular music. Marketing Letters, 33(4), 681-692.