Caroline Kastbjerg

Caroline Kastbjerg

Caroline Kastbjerg is a co-author of The Demand Revolution, a book on demand, pricing and loyalty.

Who they are

The work of Caroline Kastbjerg reaches this site through the book listed below. On this site the name is tied to Brand Trust.

Key papers

von der Gathen, A., Eckert, N. B., & Kastbjerg, C. The Demand Revolution.

Key ideas

Brand Trust: A buyer's confidence in a brand, studied alongside brand affect as an influence on loyalty and brand performance.

Sources

  1. von der Gathen, A., Eckert, N. B., & Kastbjerg, C. The Demand Revolution.