Catherine Fernan
Catherine Fernan is a researcher and first author of the protein bar title and claim experiment.
Who they are
Catherine Fernan is a researcher and first author of the protein bar title and claim experiment. On this site the name is tied to Protein Halo, Halo and Horn Effects of Labels.
Key papers
Fernan, C., Schuldt, J. P., & Niederdeppe, J. (2018). Health halo effects from product titles and nutrient content claims in the context of protein bars. Health Communication, 33(12), 1425-1433.
Key ideas
Protein Halo: The way a protein cue on a product can make the whole product read as better than the cue itself supports.
Halo and Horn Effects of Labels: A label can lift perception of a product beyond its claim, as a halo does, or lower it on other qualities, as a horn does, depending on the product and the shopper.
Sources
- Fernan, C., Schuldt, J. P., & Niederdeppe, J. (2018). Health halo effects from product titles and nutrient content claims in the context of protein bars. Health Communication, 33(12), 1425-1433.