Charlotte Löffler

Charlotte Löffler

Charlotte Löffler is a researcher and first author of the 2024 European Journal of Social Psychology paper on mood and pronunciation ease.

Who they are

The work of Charlotte Löffler reaches this site through the paper listed below. The name is tied to Pronounceability Effect. Their paper reports: Six experiments, 1,183 participants in total.

Key papers

Löffler, C. S., Naber, D., Weiger, N., Zürn, M. K., Silva, R. R., Ingendahl, M., & Topolinski, S. (2024). Mood and fluency: The case of pronunciation ease, liking and trust. European Journal of Social Psychology, 54(3), 643-657. What it reports: Six experiments, 1,183 participants in total. Mood induced with video clips (most experiments) or subliminal affective primes (one). Easy and hard invented words judged as liking targets, online seller names for trustworthiness, and passwords. Pronounceability had a robust effect; mood did not change how much people relied on it; the effect persisted with more objective task-relevant cues and resisted correction.

Key ideas

Pronounceability Effect: The finding that words and names that are easy to say are judged more favourably, and those hard to say as less familiar and riskier.

Sources

  1. Löffler, C. S., Naber, D., Weiger, N., Zürn, M. K., Silva, R. R., Ingendahl, M., & Topolinski, S. (2024). Mood and fluency: The case of pronunciation ease, liking and trust. European Journal of Social Psychology, 54(3), 643-657.