Christopher Marchegiani

Christopher Marchegiani

Christopher Marchegiani is a researcher and first author of the 2010 paper on personal and historical nostalgia in advertising.

Who they are

Christopher Marchegiani is a researcher and first author of the 2010 paper on personal and historical nostalgia in advertising. On this site the name is tied to Historical Nostalgia, Nostalgia.

Key papers

Marchegiani, C., & Phau, I. (2010). Away from Unified Nostalgia: Conceptual differences of personal and historical nostalgia appeals in advertising. Journal of Promotion Management, 16(1-2), 80-95.

Key ideas

Historical Nostalgia: Nostalgia for a time a person knows only through stories and media, which Marchegiani and Phau distinguished from personal nostalgia.

Nostalgia: A past-oriented, self-relevant and bittersweet emotion, a fond remembering of one's own history that carries loss inside the pleasure.

Sources

  1. Marchegiani, C., & Phau, I. (2010). Away from Unified Nostalgia: Conceptual differences of personal and historical nostalgia appeals in advertising. Journal of Promotion Management, 16(1-2), 80-95.