Clare Caldwell
Clare Caldwell is a researcher and first author of the 2002 Psychology & Marketing paper on music tempo, musical preference and restaurant patrons' behavior.
Who they are
The work of Clare Caldwell reaches this site through the paper listed below. The name is tied to Dwell Time Versus Felt Time, Background Music and Dwell Time.
Key papers
Caldwell, C., & Hibbert, S. A. (2002). The influence of music tempo and musical preference on restaurant patrons' behavior. Psychology & Marketing, 19(11), 895-917. What it reports: Studies the effect of music tempo and musical preference on restaurant diners' actual and perceived time, money spent, enjoyment and intentions. Preference explained actual time spent better than tempo; neither significantly affected perceived time; time spent was the strongest predictor of money spent; enjoyment and future intentions were linked to preference, with no significant tempo effect.
Key ideas
Background Music and Dwell Time:
Sources
- Caldwell, C., & Hibbert, S. A. (2002). The influence of music tempo and musical preference on restaurant patrons' behavior. Psychology & Marketing, 19(11), 895-917.