Deepak Sirdeshmukh

Deepak Sirdeshmukh

Deepak Sirdeshmukh is a researcher in marketing and first author of a 2002 paper on consumer trust, value and loyalty in relational exchanges.

Who they are

The work of Deepak Sirdeshmukh reaches this site through the paper listed below. On this site the name is tied to Tripartite Trustworthiness.

Key papers

Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15-37. What it reports: A framework of consumer trust, value and loyalty was tested in retail clothing and airline travel. Trustworthiness had three parts, operational competence, benevolence and problem-solving orientation, and value carried the effect of trust on loyalty.

Key ideas

Tripartite Trustworthiness: A model in which trust in a seller rests on three parts: operational competence, benevolence and problem-solving orientation.

Sources

  1. Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15-37.