Deepasri Prasad

Who they are

The work of Deepasri Prasad reaches this site through the papers listed below. On this site the name is tied to Mandela Effect, Visual Mandela Effect.

Key papers

Prasad, D., & Bainbridge, W. A. (2022). The visual Mandela effect as evidence for shared and specific false memories across people. Psychological Science, 33(12), 1971-1988. What it reports: Four experiments found that certain images from popular culture drew consistent, specific false memories across people, that differences in attention or visual experience did not explain them, and that the same errors appeared spontaneously in recall.

Prasad, D., & Bainbridge, W. A. (2021). The visual Mandela effect: Evidence for specific shared false memories in popular iconography. Journal of Vision, 21(9), 2121. What it reports: One hundred participants chose the original version of 40 familiar icons from three options, and some altered versions were chosen more often than the correct one.

Key ideas

Mandela Effect: A false memory shared by many people, in which the same specific wrong detail is recalled.

Visual Mandela Effect: The Mandela effect for visual icons, such as a detail of a familiar character or emblem, measured in experiments by Prasad and Bainbridge.

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