Dongjin He

Dongjin He

Dongjin He is a researcher and co-author of the 2023 Psychology & Marketing paper on the negative handmade effect.

Who they are

Dongjin He is a researcher and co-author of the 2023 Psychology & Marketing paper on the negative handmade effect. On this site the name is tied to Negative Handmade Effect.

Key papers

Song, J., He, D., & Jiang, Y. (2023). The negative handmade effect: How and why control deprivation thwarts desire for handmade products. Psychology & Marketing, 40(7), 1431-1445.

Key ideas

Negative Handmade Effect: Less favourable attitudes towards handmade products among buyers whose sense of personal control is threatened.

Sources

  1. Song, J., He, D., & Jiang, Y. (2023). The negative handmade effect: How and why control deprivation thwarts desire for handmade products. Psychology & Marketing, 40(7), 1431-1445.