Eli D. Strauss

Eli D. Strauss

Eli D. Strauss is a researcher and first author of the 2013 experiment on colour preference change.

Who they are

The work of Eli D. Strauss reaches this site through the paper listed below. The name is tied to Object-Driven Colour Shift, Ecological Valence.

Key papers

Strauss, E. D., Schloss, K. B., & Palmer, S. E. (2013). Color preferences change after experience with liked/disliked colored objects. Psychonomic Bulletin & Review, 20(5), 935-943. What it reports: Participants rated colours, saw photographs of liked red and disliked green objects (or reverse), rated colours again. Shift towards colours of liked objects when objects were rated; no shift when only viewed; shift reappeared when objects were imagined; gone after 24 hours.

Key ideas

Object-Driven Colour Shift: The short-lived change in liking for a colour after people judge liked or disliked objects of that colour.

Ecological Valence: The account that liking for a colour tracks the average feeling about the objects strongly associated with that colour.

Sources

  1. Strauss, E. D., Schloss, K. B., & Palmer, S. E. (2013). Color preferences change after experience with liked/disliked colored objects. Psychonomic Bulletin & Review, 20(5), 935-943.