Gaël Le Mens
Gaël Le Mens is a researcher and co-author of the 2009 Proceedings of the National Academy of Sciences paper on how adoption speed affects the abandonment of cultural tastes.
Who they are
The work of Gaël Le Mens reaches this site through the paper listed below. The name is tied to Adoption Speed and Fading Tastes. Their paper reports: More than 100 years of first-name data from France and the United States: tastes adopted quickly tended to die out sooner.
Key papers
Berger, J., & Le Mens, G. (2009). How adoption speed affects the abandonment of cultural tastes. Proceedings of the National Academy of Sciences, 106(20), 8146-8150. What it reports: More than 100 years of first-name data from France and the United States: tastes adopted quickly tended to die out sooner. Individual level: expecting parents hesitated to choose names that had recently surged in popularity. Authors attribute this to concern about symbolic value (fads viewed negatively, rapidly rising identity-relevant options avoided as expected to be short-lived). Ancillary analyses suggest quickly adopted cultural products reach lower cumulative adoption overall; offered as an alternative to saturation-based explanations.
Key ideas
Adoption Speed and Fading Tastes: The finding that cultural tastes adopted quickly tended to die out sooner.
Sources
- Berger, J., & Le Mens, G. (2009). How adoption speed affects the abandonment of cultural tastes. Proceedings of the National Academy of Sciences, 106(20), 8146-8150.