Gregory Neidert

Gregory Neidert

Gregory Neidert is credited by Robert Cialdini, in Pre-Suasion, with a three-stage model of how persuasion unfolds, whose first stage is cultivating a positive association.

Who they are

The work of Gregory Neidert reaches this site through the sources listed below. On this site the name is tied to Evaluative Conditioning.

Key papers

See the sources listed in the articles named below.

Key ideas

Evaluative Conditioning: A brand paired with a good or bad feeling picks up some of it. Ingendahl and colleagues used it in 2023 to explain why only brands met during positive in-game experiences gained.

Sources

  1. Cialdini, R. B. Pre-Suasion.